Having looked at a very brief overview of Flash and HTML, we wanted to shift our focus to looking creating a website design for your needs. Starting next week we will post a series of step-by-step instructions showing how to use Flash templates to create a simple design for your website.
When creating a design strategy for a website, we always ask ourselves the same questions: “Who will be using your website?”
- Are they shopping?
- Are they a younger generation looking for videos, music or animation?
- Are you going to use large amounts of data space for Hi-res images?
- Is your target audience under 30, or over 55?
- Will people be accessing your website through multiple devices (as iPad and iPhone do not support Flash)?
“What do you want your website to accomplish?”
- Are Clicks Per Page (topping Google’s search list) the most important thing?
- Are you considering linking your website to a search engine for Pay Per Clicks? Especially because a 2009 comScore study showed, “total worldwide search market boasted more than 131 billion searches conducted by people age 15 or older from home and work locations in December 2009, representing a 46-percent increase in the past year.”
- Are you looking for business or trade relationships?
- Do you want your clients to return multiple times or do you want them to go from your site to another?
- Does it need to reflect your company’s corporate or boutique identity?
“What is it that you don’t want your website to do?”
- Would you allow third-party advertisements?
- Is there a certain target audience or stigma that you would wish to distance your company from?
- Are you planning on creating your website with an agency or a web developer?
Newman Partnership, Ltd. does tend to lean towards promoting the idea of development of a landing page that supports both Flash and HTML. But for most of us of us the cost of creating both websites isn’t worth investment.
If you are a small company on a limited budget then you might think about buying a template package from someone like Wix.com (Flash) or Templatemonster.com (HTML, CMS, Silverlight, e-Commerce and Flash).
Flash users – Musicians, restaurants, creative and advertising agencies, clothing designers, movies, games, illustrators, performers, retailers, local small companies, multinational companies and IT specialists.
HTML users – Retailers, trade or business to business companies, local small companies, law firms, multinational companies, IT specialists, Musicians, creative and advertising agencies, clothing designers, illustrators and performers.
There is no one clear answer of who uses which format. It is a case-by-case basis for what best fits your needs. But if you start by answering the questions above it might make the choices simpler.