We have a singing Tweet, thanks to Orange.co.uk

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Last week the Newman Partnership, Ltd. turned a tweet into a song using Orange’s singing tweetagrams project. This is fun little service that Orange has provided to the entire twitter community.

Social media + Brand Demonization

Image by Intersection Consulting via Flickr

While this latest endeavor from Orange may not generate much in the way of brand loyalty of even brand awareness, it is a fun little tool. It is an indirect way to enrich the customer experience while expecting nothing in return, a gift (as Seth Godin describes it).

However, companies like Orange and other international brands must start looking at how to use Social Media more effectively.

With the ever evolving ability of globalization destroying barriers to market entry. Globalization does cause a larger amount of cannibalization in the already scarce mobile phone environment. Social media can be a way to win back and convert new mobile users to your side.

For instance, this morning we read an article stating that Orange has no Twitter presence, which is obviously not entirely accurate. But in the world of blogs and social media, it no longer matters if it’s true or not.

If enough people read a blog and believe that the author knows what he or she is talking about then they will happily jump on the band wagon and find problems with a company.

As companies to try to compete in an ever growing social network, it will become more difficult to get their messages across to their audiences. It could be in the near future that each country has it’s own successful social networks and companies will be able to target audiences using these methods.

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4 responses »

  1. Nicr article like all your posts. i like your blog, cause u have a lot of sinfully and easy to read posts, also for persons like me, who are living in italy. thanks and keep rolling

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